We won't make as much money than speculative building, but there's a lot less risk. It's just working with people and getting them back in their homes. If it's a simple project or a difficult project, it doesn't matter. How many people really did move out of the county? So many people could be working remotely. But in terms of us going out and buying a bunch of lots and doing a bunch of speculative building, we're not too into that. We want to help people get back in their homes. It looks so easy when you watch it on HGTV. Or you can make it very, very complicated - go the custom route. You get a phenomenal product, all the same finishes I have in my own house. Our first rebuild program is set up so simple. It all depends how difficult people want to make it. We see if they're a good fit for one of our (rebuild) programs versus buying one of our existing plans, taking a look at what they want designed and going to the custom side with them. This is all really new for somebody that's not used to building homes and being around that industry. I don't blame them, because they did not ask to do any of this. People are getting a little shocked at the timing (of how long the project takes), but at the same time, they're having a hard time making a decision. Can somebody build me a house now, because I need to get back in by October?” Were like, “It doesn't work that fast, unfortunately.” I wish it did. So many people waited so long, and their insurance expires in October. A 29-lot upscale plan is in the works for Windsor. Near Coffey Park and acquired before the fire, Synergy has 20 lots ready to build in two projects. Six months ago, Synergy Custom launched to provide personalized rebuild options in Fountaingrove and down Sonoma Valley as far as Kenwood. The company also is rebuilding 30-unit Stonefield condominiums in Fountaingrove in the northeast of the city. So far, Synergy has put in 85 foundations for its 16 standard rebuild plans and moved in nearly 40 families. He and his partners started Synergy in 2014 and dived into the rebuild just after over 5,000 Santa Rosa-area homes were destroyed in the 2017 fires. Since his 20s, Andy Christopherson, a partner of Santa Rosa-based Synergy Group, has been involved in buying land for and running sizable projects for his parents' company, Christopherson Homes.

Synergy group by christopherson